HEADLINE: Nike Giving is a team sport.
SUBHEADING: Nike Brand has its giving is a team sport as to include the whole community in making a change in children’s lives.
DATELINE: USA, Oregon – September 9 , 2018 ongoing initiative.
BODY:
Nike is a sports brand that is widely recognized around the world. It sponsors house hold athletes like Lebron James, Cristiano Ronaldo and Serena Williams. Nike has put forward an initiative to give back to the communities that continue to support their brand and have a positive impact on the many individuals who look up to these top athletes as their role models and heroes. Nike aims to continue inspiring kids to dream and giving them the tools they need to succeed, Nike partners with school leaders in Oregon to increase high school graduation rates and help all students realize their full potential.
SPOKESPERSON: Together with our partners Nike supports teacher training, curriculum materials and leadership development in middle and high schools across Oregon. In partnership with Avid, Schools and their districts commit time and resources to implement an elective class for first generation college goers and train teachers in proven best practices for student success. At the heart of Nike School Innovation Fund Lies a unique partnership between Nike Leaders and local schools. Paired with select high schools, Nike Leaders serve Innovation partners to help seed and implement initiatives like “Future You” – a student centered design process that engages young people in the future.
Made to play is Nike’s commitment to get kids moving so they can lead healthier, happy and more successful lives. Working with partners around the world, we are getting 16 million kids active in counting. Play is so important to kids that the United Nations recognizes it as a fundamental human right. By age 14, girls are dropping out of sport at twice the rate as boys and as many as 8 out of 10 kids around the world aren’t getting enough play and movement if things continue, kids today are expected to have shorter life than their parents. Nike recognizes this as a global challenge and has taken its focus on these kids that are being affected.
BOILERPLATE: Nike is known for its involvement in sport and sponsoring some of the worlds best athletes and because of this Nike has recognized that kids who move are the ones that move the world in the classroom, their careers and in the community. Active Kids have increased concentration, better school attendance and a stronger sense of self than kids who are inactive. On average they score 40% higher on tests and 15 % more likely to go to college. Girls who are active have an increased sense of self, positive coping skills and increased goal setting.
CONTACT INFORMATION: For more information, contact Sasha Vera TRU Communications Student and Media Contact for Nike (veras16@tru.ca)
As a community we can achieve greater goals and send more kids to school, giving is a team sport.